Used to check if the user's browser supports cookies. Regulates synchronisation of user identification and exchange of user data between various ad services. Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.Ĭollects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that the visitor is shown the same advertisement. Registers user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. Used to present the visitor with relevant content and advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers. The information is used to optimize advertisement relevance. This cookie registers data on the visitor. Used to distribute traffic to the website on several servers in order to optimise response times. This is used in context with load balancing, in order to optimize user experience. Registers which server-cluster is serving the visitor. Used by the advertising platform Weborama to determine the visitor's interests based on pages visits, content clicked and other actions on the website.
This is used for analytical purposes on the website. Sets a timestamp for when the visitor entered the website. Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor 's online behaviour across websites. Used by Amazon Advertising to register user actions and target content on the website based on ad clicks on a different website. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.Ĭollects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement.
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